How do you feel about networking?

This intriguing image made me reflect on my own feelings and how often I decline invitations to networking events where I am required to chat with strangers, whilst standing up and drinking wine and eating canapes all at the same time (I can’t seem to master the skill).

Whilst for me this kind of “networking”, feels awkward, uncomfortable, and a bit forced, I do highly value having a strong “network”.

I like meeting people. I like getting to know them. I like hearing different stories and perspectives. I like asking questions. I like being inspired by others. I like building relationships. I like having ‘curious’ conversations that teach me new things.

But because, in general, I’m not good at juggling my vol-au-vents, I have found some alternative ways to develop my network.

Serendipitous networking:

I enjoy ‘serendipitous networking’, which is based on building a network of connections by happenstance. Finding opportunities from unexpected places: conversations at a party, on the bus journey to work, or meeting someone new at Pilates. There is no strategy to it. At its core, it’s simply about being interested in others and seeing where things develop from there.

Reverse networking:

Although, until recently, I didn’t even realise there was a name for ‘reverse networking’ this approach suits me. I enjoy focusing on what I can give rather than what I can gain. As Helen Tupper and Sarah Ellis explain in ‘The Squiggly Career’, “it’s important to remember that networking is simply people helping people”.

This kind of interaction feels much more natural. For example, if I find out about something that might interest someone else in my network, then I share it (such as book recommendations or interesting articles). If I can connect two people from my network together then I’m happy to do that.

As Michele Jennae explains, building a network “is about connecting people with people, people with ideas, and people with opportunities."

Following my passions and interests:

I love personal development, so I am always keen to attend an event that gives me the chance to learn something new – particularly if it’s something I am passionate about such as career coaching, mentoring, and diversity and inclusion. Participating in development events has often led me to new connections.

An added advantage of being a ‘reverse networker’, and sharing details of events, is that people I already know are often keen to attend too. Going with someone else does reduce the risk that I might be expected to ‘work the room’, with a glass in one hand and a cheesy puff in the other!

 Image credit to Susan Cain.